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Point Blanc Media is a digital marketing agency specializing in performance-driven campaigns for businesses across various sectors. They approached Devnovate to revamp their homepage for stronger visual appeal, a clearer message, and higher conversion rates. The redesign focused on improving UX, showcasing client success stories, and guiding users to take action more effectively.
The existing homepage lacked a compelling structure to support conversions. Key elements like client testimonials, success metrics, and clear CTAs were either missing or not effectively placed. The design also felt outdated, which didn’t align with their identity as a modern digital marketing firm. The challenge was to turn the homepage into a powerful first impression that builds trust and drives leads.
We redesigned the homepage with a fresh, clean layout that puts CTAs, success stories, and client testimonials front and center. Strategic placement of trust signals and better use of whitespace and contrast enhanced user experience. The new design also improved responsiveness and ensured fast load times — all essential for retaining potential clients and boosting conversions.
